The purpose of the study is to identify the stylistic features of the English tourism media discourse on the material of visitlondon.com website. The scientific novelty of the research lies in the selection of stylistic means that are style forming for advertising texts within the framework of tourism discourse. As a result of a detailed analysis of 123 advertising texts, such stylistic devices as an epithet, a metaphor, a hyperbole, a metonymy, an antithesis, a gradation, etc., were identified, an epithet and a descriptive adjective being most frequent stylistic means. The epithets and adjectives were distributed into 17 lexical semantic groups (LSG). From the point of view of syntax, the analysis revealed rhetorical questions, question-and-answer constructions, imperative constructions, ellipse, sentences with homogeneous members of the clause and etc. Methods of structural linguistic, semantic, contextual and stylistic analyses were used to do the study. The research results can be used in future research of tourism media discourse and academic courses in Linguistics studies.