ISSN: 2265-6294

Entomotourism Potential In Malaysia: Youth’s Perspective

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Phuah Kit Teng,Toong Hai Sam,Khoong Tai Wai,Ow Mun Waei,Asokan Vasudevan,Kai Wah Cheng,Xue Ruiteng

Abstract

Background Tourists who travel to a certain location specifically to attend food festivals sample the local cuisine are said to be engaging in food tourism. Entomotourism is a developing sector of the culinary and eco-tourism sectors that embraces all the traditional values associated to contemporary travel trends, such as authenticity, sustainability, and respect for tradition and culture. Purpose - The study's objective is to investigate the motivational factors which affect the domestic tourists engage in. To fill knowledge gaps in the specific area of edible insect consumption acceptance and motivation among youths to promote entomotourism as a form of distinctive gastronomic experience, this study's academic significance is given by the fact that there is still a dearth of empirical research on edible insects, targeted at domestic youth tourists. Design/methodology/approach - To accomplish the research's goals, quantitative analysis was used to gather data from 205 youths (18 to 24 years old) in Klang Valley, Malaysia. The elements influencing the behavior of youths were then discovered using the structural equation method, which was utilized to validate each construct. Finding - The study offers a review of the key factors such as perceived risk, perceived benefits, and food neophobia influencing youth’s desire for insect-based cuisine when travelling.

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