ISSN: 2265-6294

Factors influencing Behavioural intention to the usage of SBI YONO app

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Thasleena. N,CMA Dr.Apankajam

Abstract

Digital banking involves digitizing traditional banking products, processes, and activities through online channels available 24/7 on electronic devices like mobile phones, computers, and compatible smart devices, withoutcustomer’s presence in the bank. Mobile banking helps the customer to perform all the financial transactions with the help of a mobile phone. Digital India, Covid 19 and the emergence of different mobile apps are the prime factors that helped to increase mobile banking usage. SBI YONO is an integrated mobile banking platform introduced by SBI to enable users to perform all their financial activities without visiting the bank.

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