Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
The objective of the study is to identify the factors associated with Takaful purchase intention in Terengganu, Malaysia. This study mainly used primary data. The total sample size used in this study is 103 respondents. Furthermore, this study gathered all of the data, which was then transferred into Excel and exported in SPSS. This study used descriptive analysis and Exploratory Factor Analysis (EFA). The results show that religiosity, subjective norms, attitudes, perceived behavioural control, awareness, and relative advantage are the factors influencing Takaful purchase intention.