The article discusses the psychological mechanism of the audience behavior of popular all-media variety shows, tries to put forward the problems and room for improvement of the current popular all-media variety shows from the perspective of program ontology and audience, and puts forward some suggestions for the development of popular all-media variety shows. In general, All-media variety shows should pay attention to the following aspects: meeting the diversified needs of the audience by subdividing content; improving content quality and innovating content forms; strengthening scientific and technological empowerment in an all-round way; innovating the all-media business model; optimizing community operations by maintaining in-depth interaction; and by strengthening platform management. Optimize platform performance. These suggestions provide a new perspective for future research on the audience of cultural products in the all-media era