Business strategy has been much researched, but project strategy still remains in an area of ambiguity and is mostly misinterpreted. Strategy itself is a loosely used term in various references and contexts. The present article attempts to clarify such ambiguities and reveal the correct usage of the term “Strategy”, thereby elucidating project strategy. By an exhaustive literature review the article provides the work done in the sector of human factors and their influence on project strategy. The research gaps in the area of human factors are identified and an empirical study is presented to identify the important human factors. A questionnaire survey is conducted with 129 respondents majorly from the project related industry. 16 variables identified from the gaps in the literature survey are analyzed. Principal Component Analysis (PCA) method is applied in order to identify human factors which impact project strategy. The analysis shows 3 independent variables as important. Factor Analysis is carried on this and validity and reliability of the factor is illustrated. Finally through a multivariate multiple regression analysis, the paper concludes that Charisma, Reputation of Project Manager and Trust between client impact project strategy. Data collection is further suggested to study the other variables. The research is a part of an ongoing PhD thesis on project strategy.