As concerns of consumers about the impact of environmental damage on their lives and desires grow, Indian publicity has grown rapidly and has led to a large sale of green goods. The purpose of this paper is to assess the impact of green advertisements (GA) on consumer green purchase intention (PI), with mediating effect of green brand attitude in the context of electric cars in India. Electric vehicles are a new phenomenon in India that was previously unavailable from automobiles. A four-step hierarchical regression analysis was used to test the impact of green advertisement (independent variable) on green purchase intention (dependent variable) with mediating effect of green brand attitude.