The case study is likely to highlight the implications on the decision areas involved in art metal ware handicraft units of India where the output and its quality essentially depend on the artisans contribution to their respective organizations. It will go a long way in suggesting the employers in art- metal ware industry in specific that quality of work life measures can actually help the organizations in achieving their desired end. Growth is not the outcome of making strategies for dealing with external environment, rather the soft resources (artisans here) play a vital role in achieving the winning situation for a firm.