ISSN: 2265-6294

Industry 4.0 Technology to Improve the Performance of the Cyber Media Industry in Indonesia

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Yuventius Sugiarno,Amiartuti Kusmaningtyas,Nanis Susanti

Abstract

This study aims to analyze the contribution and influence of industry 4.0 technology on the organizational performance of the cyber media industry in Indonesia, which is mediated by a consciousness of cyber defense and enterprise social media use at work. Various manufacturing and service companies apply the technical improvement of industry 4.0. The cyber media industry is a service industry that utilizes the technological advances of industry 4.0 to improve its organizational performance. The study used the quantitative method and PLS-SEM data analysis. Respondents were 153 cyber media organizations. The results showed that technology affects the consciousness of cyber defense, enterprise social media use at work, and organizational performance.

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