India is one of the world's largest democratic nations, which implies that people get elected to positions of authority via a competitive election process. As a result, politicians must demonstrate to people what they have in store (manifesto) for them and why they should choose/vote for them. Without using the tools of political marketing, it will be challenging task for the political parties to communicate with the electorates. To connect with the electorates, campaigners utilize political marketing using various ways of social media.