This Article aims to study (1) the development status and main problems of lamps market in Zhongshan Guzhen. (2) Explore the emotional demand hierarchy of potential major consumer groups in the Guzhen lamp market. (3) According to the above investigation, the innovative design strategy of lamps in Zhongshan Guzhen based on consumers' emotional needs is put forward. The research objects are college students from Guangdong universities in China, in-service workers in the lamp industry, and people from other industries outside the lamp industry, and consumers between the ages of 20 and 50, who respectively represent the potential major consumer groups of different age groups in China's domestic lamp market. Samples were obtained through field investigation, online questionnaire and case study of lamp design. Quantitative data were collected and analyzed by online questionnaire platform and SPSSAU software, while qualitative data were statistically analyzed by field investigation and case study of lamp design. The research results were found as follows;