The demand for halal products has progressed tremendously from all around the world. Accordingly, the worldwide food producers and exporters have undertaken great initiatives to capitalise on the growth potential of the global market for halal products and services. Despite the importance of halal market segment and the growing revenues, off late, there is a rising concern among the industry players with regards to the halal market. This paper aims to deliberate on the issues encountered by the industry players in Malaysia regarding halal product and service production. At the end of this paper, a proper strategy and recommendations are presented in order to deal with these issues.