ISSN: 2265-6294

Managing intellectual property rights in innovation: the key to reaching the market

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Rahul Singh , Sharwani Pandey

Abstract

In today's knowledge-based economy, investors and stakeholders place significant value on IP assets when evaluating startup opportunities. A robust IP portfolio not only demonstrates the uniqueness and market potential of a startup's offerings but also provides assurance to investors regarding the startup's ability to protect its innovations, establish market presence, and generate sustainable revenue streams3 .

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