Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
This research appraised marketing factors affecting the sales of new vehicles. It was intended to determine the effect of price, brand attributes and product qualities on the sales potentials of new vehicles. The study adopted cross-sectional survey design. Primary data were obtained from car dealers through structured questionnaire.