ISSN: 2265-6294

Misleading Advertisement and Law in India

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Tarun Kumar Kaushik, Anurag Singh

Abstract

Misleading advertisements have become a pervasive problem in India, posing a threat to consumer rights and public health. This paper examines the legal framework governing misleading advertisements in India, analyzing the relevant statutes, regulations, and case law. The study evaluates the effectiveness of the current legal framework in addressing the issue of misleading advertisements and identifies the gaps and challenges in its implementation. The paper also examines the role of various stakeholders, including the government, consumer organizations, and advertising self-regulatory bodies, in addressing the problem. The study concludes that the legal framework for regulating misleading advertisements in India is fragmented, inconsistent, and inadequate, and that there is a need for a more comprehensive and integrated approach. The paper recommends the adoption of a robust and enforceable legal regime that includes provisions for effective remedies, penalties, and sanctions against advertisers who violate the law. The study also emphasizes the need for greater awareness and education among consumers and stakeholders on the issue of misleading advertisements and their legal rights and remedies.

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