The organizational diagnosis is a specialized study that every organization requires and is basically in charge of evaluating the current strategic situation of the company with a vision of the future, for this reason this research focused on the analysis of the current situation of the packing house "DUFER" Cía. Ltda. located in the North zone of the province of Manabí - Ecuador. Which has a high experience in the process, marketing and export of shrimp, emphasizing that since 1992 they have worked constantly to continue growing, emphasizing that the Covid-19 played an important role in its export in which there were ups and downs. Therefore, the objective is to develop an organizational diagnosis of the packing plant through a field study in order to contribute to decision-making to improve its strategic management.