The given article deals with the issue of communication strategies of the representatives of the Tatarstan Republic authorities. It presents the analysis of various speech influences, such as social; expression of will; explanation, informing; evaluative and emotional. The conducted research reveals the linguistic peculiarities of the acts of speech presented in various online platforms. Such linguistic peculiarities as the usage of modality to express the will of the speaker, intentions, recommendations, praise and many others were identified during the research work. The authors made research into the acts of speech of the representatives of the Tatarstan Republic authorities presented on the official portals of the Republic of Tatarstan and on the social networks like Instagram, Facebook, vKontakte, Odnoklassniki. The work presents the materials taken from the personal accounts of the Tatarstan Republic authorities in the abovementioned social networks. The material of this paper can be recommended for use in modern practice of higher institutions, as well as in the system of language training to hold seminars and practical classes in the country study.