The article discusses ways of implementation of the concept “tolerance” in the Englishlanguage press. The importance of this phenomenon in the development of the world community is emphasized, and the significant role of the mass media in the formation of attitudes of tolerant consciousness among the audience, getting rid of negative stereotypes is also confirmed. In media texts, tolerance is expressed through various linguistic means and methods of constructing the text, many of which are already considered as stable markers of tolerant meanings. To achieve tolerance in the media, various strategies and tactics, lexical, morphological and syntactic means are used: euphemisms, exclamation, negative, incentive sentences, comparative or superlative adjectives, complex sentences, etc.