This type of qualitative research through a phenomenological approach, the results show that the welfare of the population of South Sulawesi is still below the standard, where poverty not only includes food shortages, malnutrition and no work but poverty also includes low creativity, low morale in addition to employment that is in accordance with the skills of many people who are not suitable, for that government policy is needed in Building community empowerment by optimizing community independence based on local potential, where the government and private parties foster and distribute the results of products made by the community so that they can be enjoyed by the community nationally and internationally.