The paper raises the problem of studying the linguistic features used in major British newspapers to create a media image of Tony Blair. Blair is a prominent political figure, the longest-serving Labour Party prime minister in the history of the United Kingdom. He is the first prime minister to win three elections in a row, occupying the head of government’s Downing Street residence for 10 years from 1997 to 2007. The paper deals with the linguistic material using lexical and syntactic means in order to influence the reader when creating the image of Labour Party leader Tony Blair. The material of the work were the newspaper articles from pro-Conservative British national newspapers published during the premiership of Tony Blair (1997-2007).