The present article presents a preparation of students for entrepreneurship in conditions of the modern university education. The authors determine specifics of the “Project Factory: From Idea to the Startup” Program implementation and consider the program as a means of building entrepreneurial readiness; as part of the study, the authors determine prerequisites for improving the student’s readiness for this type of activity. The methods used in the article were a set of methods of collection, analysis, interpretation of the information received, qualitative research of individual aspects of students' entrepreneurial readiness: the cases of the SOFT SKILLS competence lab, the case study method.