ISSN: 2265-6294

SATISFACTION AMONG TOURISTS VISITING THE SHRI MATA VAISHNO DEVI SHRINE

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Vijay Kumar,Dr. Gurshaminder Singh Bajwa

Abstract

Tourism is an important sector for the economic development of any nation.Tourism is a multifaceted phenomenonencompassing diverse social, cultural, economic as well as ecological concerns.It is not a new phenomenon; the concept of tourism has existed since time immemorial. India emerges as one of the favourite destinations in the world because of its rich religious and cultural-religious diversity. The concept of the cult of the mother goddess is famous in north India where pilgrims from all over the country visited these Shrines. Shri Mata Vaishno Devi shrine is one of the shrines of the mother goddess. This paper deals with the level of satisfaction of tourists who visited Shri Mata Vaishno Devi Shrine to seek the blessing of the Mother Goddess. The paper is based on the primary data which was collected through an interview schedule from the vicinity of Katra which is the base camp of Mata Vaishno Devi Shrine.

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