This work is devoted to the study of the texts of weekly addresses to the nation as an example of direct communication between the political leader and people within the American political discourse and the study of the influential methods and techniques used by one of the ambiguous American presidents – Donald Trump. The paper examines the tactics of attracting attention in modern political discourse, which is a necessary condition for the success of a speech since the mass media have a great influence. Therefore, comparative, descriptive methods and semantic analysis are chosen as the leading methods of conducting this study, which allow us to present the formation of an assessment of the events and the main off-textual ideas most clearly