In the modern information society, the speed of response to changes plays a huge role. Situational centers are being created to solve these problems. The success of their activities is based on complete, comprehensive, up-to-date information. Such situational centers are being created in the Republic of Tatarstan, an important region of Russia. However, among the directions of their activity there is a direction that has not been developed enough yet, this is a fundamentally new task – a comprehensive and holistic analysis of the socio-political text as a source of information about the value orientations of society, including for the prevention of certain dangerous actions. Most of the existing methodologies focus on analyzing only one or several aspects of the text that are out of context, which narrows, restricts and distorts the analyzed situation. The article discusses the concept of a holistic structure of the socio-political text in the Instagram network, focused on the methodology of its analysis, the application of computer technology and the areas in which the work of an analyst is needed. These studies will form the basis of a special laboratory for the analysis of socio-political texts in social networks at Kazan University.