The aims of this study are (1) How does Socioculture (X1) influence the competitiveness (Z) of people's markets in West Java (2) Sociopreneurship strategy (X1) influences competitiveness (Z) through socioculture (Y) People's Markets in West Java (3) The sociopreneurship strategy (X1) influences socioculture (Y) at the People's Market in West Java. The methodology used is Smart-PLS. The results of the research are that the repair and revitalization of the Cihapit Market which has been carried out is not necessarily a solution to the problems faced by the Cihapit Market. There are at least 3 main problems of Bandung Cihapit Market (1) Reducing Visitors Shopping at Cihapit Market (2) Market Infrastructure Conditions that need to be repaired immediately (3) Market Revenues Are Minimal and Only Depend on Retribution.