The Covid-19 pandemic has weakened business activity, especially in South Sumatra. Therefore, continuous interconnection between the Cooperatives and SMEs Office, SMEs, and regional cooperative and tourist destination managers in South Sumatra is needed to stimulate the improvement of community welfare. To support these efforts, a media platform called the Integrated Business Startup (IBS) has been developed. In addition to being a market place, the IBS system also serves as an online platform for services and government operations, which will be managed by the South Sumatra Cooperatives and SMEs Office. A PEST and SWOT analysis has been conducted to inform the strategic planning for the implementation of the IBS system. This plan is necessary to strengthen the implementation steps and maximize the use of the IBS system by its users, ultimately bringing better changes to the welfare of SMEs and driving economic and tourism growth in South Sumatra.