In the life insurance industry, effective Customer Relationship Management (CRM) depends on effective segmentation tactics suited to specific customer preferences. This study examines how gender affects life insurance customer satisfaction using segmentation strategies to improve processes and meet various customer needs. Life insurers need customer segmentation to provide tailored, policyholder-friendly services. This study analyses how demographic categorizations and sophisticated analytics-driven segmentation methodologies might improve life insurance CRM marketing, sales targeting, and service delivery.