As organizations navigate the complexities of the digital age, talent acquisition has become increasingly challenging yet pivotal for maintaining a competitive edge. In this era of rapid technological advancement, leveraging Artificial Intelligence (AI) and automation has emerged as a game-changer in recruitment practices. This research paper explores the integration of AI and automation into talent acquisition processes and its implications for recruitment success. Drawing upon a comprehensive review of literature, case studies, and empirical evidence, this paper examines the role of AI and automation in enhancing various stages of recruitment, including candidate sourcing, screening, assessment, and engagement. Additionally, it investigates the benefits, challenges, and ethical considerations associated with AI-driven recruitment practices. By providing insights into effective strategies and best practices, this paper aims to guide organizations in harnessing the power of AI and automation to optimize their talent acquisition efforts in the digital age.