This article focuses on the politicization of fashion brands in the traditional culture of Sinden. This study shows the civilizing process of a fashion brand in Sinden Performance Art and discursive stresses related to the market economy and consumer culture aspects, by describing the semiotic analysis of the Sinden of Jimbe village, an area in Blitar, East Java which is familiar with the Sinden performance culture. This article understands the emergence of cultural commodity signs of the Sinden as 'communicators' of cultural signs on a Sinden that describes an economic transaction that takes place within the Sinden cultural matrix. The conclusion from this study states that the high market economy power of a Sinden in a Sinden art performance has resulted in the display of consumer goods on stage.