ISSN: 2265-6294

The creative design strategy of Guangzhou Spring Festival products based on multi-expert cooperation

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Jie Ling,Manoon Tho-ard,YanZhang

Abstract

In the context of the global covid19 virus, people must stay at home and stop working, and the economy is in dire straits. When the epidemic is under control, people have a strong desire to travel and let themselves relax. The government also hopes to promote economic recovery and increase employment opportunities by implementing tourism projects. Tourist souvenirs are characteristic products of tourist attractions. It can bring more cultural memory to tourist destinations and drive consumption growth. In this study, the project will design flower-themed tourist souvenirs for Guangzhou.

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