The Coronavirus has triggered as a worldwide pandemic in a very short span. Losses are not limited to lives, it has laid severe restrictions on the daily personal as well as professional lives. Most of the businesses around the globe are being hampered due to sudden emergence of Covid-19 and its subsequent effects. Some of the companies might have taken this situation as a curse or disaster for business and some might have responded the opposite and have treated Covid as an opportunity. Therefore, the purpose of this article is to review strategic of firms or firm’s response to the economic crisis like Corona Pandemic. Question this article wishes to respond to is, how does the businesses fightback a pandemic economic crisis like COVID 19 which is still not over?