The current study looked at organizational culture as an independent variable with five sub-dimensions (individual and collective, authority distance, career development, avoiding uncertainty, masculinity, and femininity) and marketing innovation as a dependent variable with three sub-dimensions (individual and collective, authority distance, career development, avoiding uncertainty, masculinity, and femininity) (technological capabilities, research, and development activities, marketing activities). The study was conducted among Choco Mania Company employees and was based on the opinions of a sample of (33) personnel. The research problem was identified through field experience undertaken by firm researchers and is based on the inadequacy of the aspects of marketing innovation. Because of the company's lack of appropriate knowledge of the aspects of organizational culture on the one hand and its strong relationship to marketing innovation on the other, the dimensions of organizational culture were proposed to contribute to correcting the weakness of marketing innovation. The study aimed to accomplish several objectives, the most important of which were to describe the dimensions of the research variables and the extent to which organizational culture contributes to activating the dimensions of marketing innovation, as well as to test the correlation and impact relationship between research variables in the company. To achieve these goals, the researchers used the questionnaire in the practical aspect of the research, as well as research and studies related to the subject of the research in the theoretical aspect, with reliance on (SPSS) to test and analyze the hypotheses of the relationship and the impact between the research variables. The research achieved a set of conclusions by testing and analyzing the hypotheses used in the study. The study finished with a series of suggestions that, if followed, might help to activate the aspects of marketing innovation.