The modern society of the twenty-first century is now considered by researchers to be "information", or "digital". The information society, the digital transformation of the media have a great impact on the development of the relationship between media and society, thus it can be argued that the study of the impact of the media on the younger generation, the motivation of media consumption, as well as audience behavior are relevant aspects of research. The development of new technologies, transformation of information and communication processes, and total content consumption leads to an urgent need for systematic study of the current state of media consumption by young people and the media environment in general.