English as a second language (ESL) students often perceive English as a subject to pass their examinations and are reluctant to speak the language as they fear making mistakes in pronunciation. Audio-visual tools are useful in attracting the attention of the students and making them interested in learning the language. This research aimed to: 1) comprehend the effectiveness of contextualize Audio-Visual Material (AVM) in enhancing the oral language fluency of the university students to improve their communication skill. 2) determine the entry level of proficiency that students had towards the English language speaking before and after the utilization of AVM . 3) develop an engaging interaction and to make the process of learning more practical, engaging, and interactive. The sampling group were 24 university students located in border area of Thailand, using quasi-experimental research approach with 3 phases: Pre-testing and planning, Implementing and Post treatment. The findings indicate that there is a discernible change in the level of English proficiency possessed by the respondents between the time period before and after the use of contextualized audio-visual materials. Research shows that videos can be an excellent tool to promote the listening skills of ESL students. The audio-visual aids help in improving the vocabulary and thinking ability of the students which improves their English skills.