Social Media Transformed Consumer Communication. The New Trend Affects Fashion Apparel Brand Also. Despite This, Social Media's Role In Consumer Decision-Making Is Still Understudied. The Research Examined How Social Media Affects Brand ImageMediated Customer Purchase Choices. During The Covid-19 Epidemic, Fashion Clothing Customers Were Surveyed Online. This Research Found That Fashion Clothing Businesses' Social Media Marketing Affects Customer Purchase Decisions. Hence, Social Media Helps Fashion Clothing Firms Create A Personality And Build Trust. Hence, Social Media Marketing Enhanced Top-Of-Mind Brand Memory By Increasing Brand Presence On Social Media Platforms