ISSN: 2265-6294

THE ROLE AND INFLUENCE OF ARTIFICIAL INTELLIGENCE ON ADVERTISING INDUSTRY

Main Article Content

Mr.R.Siva Sankar Reddy, Mrs.G.Prasanna,Mrs.B.Deepthi Nikhila,Vennapusa Hemalatha

Abstract

Since the industrial revolution, significant advancements in technological innovation have resulted in the transformation of numerous manual tasks and processes that had existed for decades, to the point where artificial intelligence (AI) technologies are widely used in advertising to increase efficiency and meet market demand. Artificial intelligence (AI) refers to computers becoming more capable of fulfilling particular jobs and activities presently done by people in the workplace and across society. The effect of artificial intelligence on the advertising process is becoming a growing concern, manifesting as a systematic restructuring. In comparison to conventional advertisement creation, AI offers several significant benefits, as shown in this research.

Article Details