ISSN: 2265-6294

The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia B

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Irmayanti Hasan, Surachman, Ainur Rofiq, Ananda Sabil Hussein

Abstract

Religiosity is closely related to the beliefs that form the principles of Muslim customers in determining the choice to use a product or service, so that various literatures link religiosity to customer engagement, trust, and loyalty. This study aims to investigate the influence of the role of religiosity on customer engagement, trust and loyalty to customers of Islamic banks in Indonesia.

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