Mountain hiking has developed quickly in China, but less attention has been paid to their selection of destination. The objective of this study is to research Chinese mountain hikers’ decision-making process of choosing a destination. Using Wuyi mountain in China as a study site, do the face-to-face interview. The results demonstrate that the decision-making process contained four steps and eleven factors. The first step was need recognition, which included internal demand and external stimulus factors. The second step was before decision-making, which involved information search, tool, perceived value, perceived cost, and emotional linked factors. The third step was decision-making, which included purchase factor. The fourth step was after decision-making, which means after finishing hiking, it included satisfaction, recommendations, and revisit factors.