ISSN: 2265-6294

The use of public relations in websites to build a mental image in government institutions: A field study for the site of Babylon Governorate

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Alaa Abdulrida Musa,Kareem Mesehet Zalaf Al Mousawi

Abstract

This research examines how to use public relations on the website of the Babylon Governorate Office in shaping the mental image of the governorate in the minds of its audience. The problem of the research lies in the lack of clarity of this method. And the methods of employing public relations that they use in forming the mental image, and to achieve this, the survey method was used by preparing a questionnaire and distributing it to workers in the media and public relations departments in the office of the province of Babylon in a comprehensive inventory method The research reached several results, the most prominent of which is that the public relations practitioners in the office of the province of Babylon used most of the methods of employing public relations and were not satisfied with one method, which was reflected in the sum of the choices for these methods and the formation of a positive mental image of the province, which totaled 80 choices, and formed the two methods of image and sound focus on projects Achieved in the governorate in all media outlets, and investing all available technologies to employ public relations and provide and facilitate electronic communication services. By opening multiple pages on Facebook to promote the governorate’s activities, and responding immediately to the inquiries of the public following the governorate’s website and its pages on social networking sites, and then employing public relations by not neglecting any question from the public through the website and answering them no matter how embarrassing it is.

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