The article is devoted to study the problem of using the capabilities of network media resources by traditional media. With the development of Internet communications and electronic media the situation has significantly deteriorated for traditional media: print media, television, radio. The old methods of attracting an audience no longer work as effectively as they used to. Traditional media journalists are faced with the task not only to write material that will satisfy the needs of the audience, but also to ensure that it reaches the user faster through different platforms and formats, while meeting the requirements of search engines and aggregators. In this regard, a set of new tasks appears in the work of a journalist, which differ from traditional algorithms of journalistic activity.