Grievance management is crucial to insurance policy renewals and customer satisfaction. The effectiveness of grievance handling directly affects choices to renew policies in the life insurance sector in Chhattisgarh. Through an emphasis on regional subtleties and consumer behaviours, this study seeks to comprehend the link between timely grievance resolution and policy renewal dynamics. Good grievance handling not only eases current issues but also promotes enduring client loyalty. Timely and efficient grievance resolution separates insurance companies' customer service quality and trustworthiness in a competitive market with shifting client expectations.