Uttarakhand is a Himalayan state in the northern part of India. The state came into existence after the separation from Uttar Pradesh. Ever since its formation, the state’s economy is preliminarily driven by tourism. Due to its Himalayan landscapes and web of rivers, the state started exploring the possibilities of experiential tourism. In recent years the state became popular among millennials looking for a weekend getaway for adventure and recreational activities. The state is unable to explore its full potential because of the challenges such as infrastructure, travel time, resource availability, and natural calamities. Keeping these challenges in mind, it is thoughtful to know the efforts made by the statutory tourism body of the state which is formally known as the Uttarakhand Tourism Development Board (UTDB). This study intends to briefly analyze the various initiatives taken by the board to overcome the challenges and promote experiential tourism in the state between the period 2015 – 2020 (FY). The analysis of various initiatives taken by the Uttarakhand tourism development board broadly points out that the board has managed to position Uttarakhand as one of the best destinations for Experiential Tourism in India.