This abstract explores the impact of binge-watching on the academic performance of college students, focusing on the increasing popularity of online streaming services (OSS) and its implications. The phenomenon of binge-watching has become prevalent with the rise of OSS, particularly in India, where access to such platforms has surged. Binge-watching is influenced by various factors such as boredom, stress, loneliness, social engagement, and habit, leading to both physical and psychological consequences. These behaviors can significantly affect academic performance, as heavy television use and prolonged binge-watching can detract from academic engagement, negatively impact grades, and disrupt social life. Theoretical frameworks like Social Learning Theory and Uses and Gratifications Theory provide insights into the motivations and effects of binge-watching, highlighting how new media influences behavior and academic outcomes. The study underscores the need for awareness of the potential risks associated with excessive media consumption and its detrimental effects on students' academic achievements.