ISSN: 2265-6294

Creating designs from semantics of NEOM logo to enrich the field of furnishings by using computers

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Rasha Sameer Mohammed Mujallid

Abstract

The research aims to create designs from the semantics of the NEOM logo, in a way that enriches the aesthetic value of the furnishings using the computer, and determining the degree of acceptance by specialists of the furnishings designs from the semantics of the NEOM logo. The research followed the analytical descriptive approach with the applied study. The research sample consisted of (20) distributed among specialists, meaning (professors, associate professors, and assistant professors) to know their opinions and evaluations towards the proposed designs in terms of aesthetic, functional and innovative aspects. And, the tools included an arbitration form for the proposed designs from the specialists. It was found that it is possible to benefit from the semantics of NEOM logo to enrich the design of the furnishings and to reach new aesthetic and utilitarian values for the furnishings that are characterized by innovation and modernity.

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