Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
This study sought to create a framework for standardizing design management for a SME community in Thailand, with a focus on plastic woven items that struggle with a lack of innovation in product design, branding, packaging, and marketing competitiveness. Dynamics that explain the connection between design uniqueness and competitive performance may benefit from this study. This study was based on a qualitative examination. The case study used the Kutthong Plastic Weaving Group in Thailand.