The English as a second language (ESL) learners’ ability to write a well-structured and cohesive piece of work is the ultimate goal of every English language pedagogy across the globe. To help teachers achieve the learning outcomes, the linguists and researchers have introduced several writing approaches. Among them, the product writing approach is the oldest and most commonly used method to teach writing skills in ESL contexts. However, researchers mainly overlooked to investigate the learners’ perceptions of the use of the product writing approach in ESL contexts. Thus, the current study aims to investigate the ESL learners’ perceptions of the use of the product writing approach and identify factors that impact the ESL learners’ writing in the Pakistani ESL context.