The focus of this paper is to study the ethics in advertisement and also analyzing the various types of unethical advertisement in India. Today the advertising industry is growing its business vary fast rate. The company should use ethical advertising, and it is one single way to show the value of the products and it is the basic need of customers. With a moral stance within their advertising advertisers can gives information about what companies or their products to the customers. By using ethical values people are eager to make a difference in the world and in personal life.