This study examines the application of Sun Tzu's principles in modern political campaigns, specifically election campaigns. Through a secondary source-based qualitative methodology, this study identifies the role of these principles in determining election outcomes and compares their effectiveness in different cultural and political contexts. The study found that the application of Sun Tzu's principles can significantly impact election outcomes, but their effectiveness is context-dependent. The study provides recommendations for political campaigns on the effective utilization of these principles, including understanding the cultural and political context, building a strong team, using deception strategically, knowing oneself and the enemy, using indirect tactics, avoiding arrogance and complacency, and continuous learning and improvement.