Advertising has its mechanisms from which its effective and effective persuasive energies emanate. The more effective these mechanisms are, the more effective the advertising message is, the more capable it is of arousing the recipients towards it and in the direction of interacting with it, and then achieving persuasion for them. An important occupation that many advertising links adopt in order to achieve their desired goals. The symbolism of colors is a communication bridge that achieves many of the goals that advertising seeks to achieve. Hence, color in the Meccan advertising discourse was present in many of those links as an influential and active element