ISSN: 2265-6294

Moderating Effects Of Consumer Innovativeness On Perceived Risk And Online Banking Usage In Chennai

Main Article Content

K.R. Abarna, V Vijayalakshmi, V Andal

Abstract

Customers can make financial transactions using online banking (also known as Internet banking), their actual or virtual bank or a credit union's secure website. Only the bank's customer can use internet banking to manage his account. The bank will give its customers a User ID and Password to use the online banking feature. Electronic banking combines several technologies to deliver financial products to the user, including online banking, automated teller machines, and mobile phone banking. The survey aimed to determine the factors influencing the customers using the electronic banking services. Because providing excellent customer service is a crucial aspect of banking. The main goal of the research is to estimate how happy customers felt using E-Banking products and perceived risk.

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